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Step 1 - Business and Target Market Analysis
Market Analysis
Identify marketing goals, priority products/services and target audience.
Website Impact Analysis
Determine effective search engine marketing strategy by analyzing website structure, content, meta data, select rankings, search engine and referring traffic, page cache trends, effectiveness of inbound links and link bait (or lack of), including tools, blogs, videos, podcasts, articles, white papers, etc.
Competitive Analyses
Evaluate what competitors do well and where they fall short with website structure, select rankings, quality of inbound links and content that influences natural search engine rankings and attracts links.
Initial Keyword Nomination
Develop list of targeted search terms related to client’s customer base and market segment.
