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Step 2 - Keyword Development
Comprehensive Keyword Analysis and Recommendation
Analysis of keywords derived from keyword data tracking services, client's website, available analytics, blogs, competitors and pertinent industry sources. Recommendations based on overall website viability, target markets, website content, number of searches and competing websites for each keyword.
Baseline Traffic and Ranking Assessments
Establish existing website traffic trends and prepare a search engine ranking report based on approved keyword set. Comparable baseline ranking reports are created to show how competitors rank for the same strategic keywords and phrases.
Paid Promotion Budget
Define preliminary paid links budget; some websites include an annual fee.
Program Goals
Project an increase in website visitors based on search engine optimization, online PR and link building tactics (often achieved for $1 or less for each additional visitor our efforts help attract).
