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Step 3 - Strategic Planning and Implementation
Note: Scope and initiatives vary by website, program level and goals
Page Titles & Meta Data
Create keyword-rich page titles to help search engines understand target search terms, establish website themes and reflect page content. Meta data sets may have only a nominal influence on most search engine rankings, but well-written meta descriptions can appeal to potential visitors when appearing with search engine results.
Content Recommendations
Integrate strategic keywords and search phrases into the website source code (including some image alt tags) and visible text on designated pages.
Search Engine Submissions and Sitemaps
Submit website to search engines, including creating or updating sitemaps to make it easier for Google, MSN and Yahoo! spiders to crawl and index a website.
Enhanced Local Search
Register with local search directories to improve visibility.
Directory Submissions
Develop diverse link descriptive text and register with DMOZ, Jayde, JoAnt, ExactSeek, SearchSight, and GlobalSpec directories; contact other specialty directories.
Targeted Link Acquisition
Pursue links from trade associations and publications, vendors, business websites, newsletters, blogs, forums and other sources.
Social Search
Register corporate profiles (as appropriate) with social media websites like Facebook, MySpace, and Squidoo.
Corporate Blog
Offer content, tagging suggestions. To establish a new blog, a $2,500 fee will apply (includes setting up the publishing platform and technical assistance, identifying categories, and the initial strategic consulting).
Articles
Edit, write and/or distribute articles for industry newsletters and other sources.
Guides/White Papers
Edit, write and/or distribute special reports to leading websites, blogs and newsletters.
News Releases
Develop and distribute news releases for products/services, honors, articles, studies, white papers, etc.
Podcasts
Promote audio and video podcasts via specialized directories, websites and blogs.
Video Search
Post videos with appropriate descriptions, including tagging and inbound links.
