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Step 4 - Campaign Management, Analysis and Measurement
Rankings and Traffic
Analyze changes in search engine rankings and overall website traffic, referring websites and other web analytics to determine program effectiveness.
Monthly Reporting
Chart key metrics, including website visitors, visitors from search engines, referring traffic, online PR/link initiatives (i.e. news release distribution statistics, paid links performance).
Natural Search Engine Optimization
Revise and expand page titles, meta data, source code and content to achieve higher rankings and drive additional traffic.
Online PR/Link Building
Determine best opportunities based on program and data from previous activities.
Monthly Meetings/Conference Calls - Discuss strategic initiatives and what client needs to succeed.
